Designing Websites Keeping SEO in Mind

The most common mistake that one makes with SEO is waiting until after the site is designed to consider what is best for ranking of the site.

Great design is not only about making a beautiful portal that offers an intuitive experience. It even involves a solid and safe architecture, good usability and one that is accessible across all the media devices and screens. It commences from understanding the core user. When this ideal customer is kept in mind, SEO and design form a union that?s rock solid for marketing efforts. Just mastering these elements is needed and SEO will follow suit naturally.

There are several design trends like parallax, HTML5 and responsive design. Each of them has their own challenges when it comes to SEO.

Deciding Which Kind of Design Is Right for Your Company

As a company specialising in web design services, Eclick Softwares and Solutions discusses the three main site design options that are used nowadays along with their related pros and cons in SEO.

Responsive design

First, there is the ever popular responsive design. Getting a site designed in this way means the site will be adjusted based on the user?s screen size. The design uses the same core feel and looks across all the platforms. It creates consistency and uniformity but inhibits the ability to tailor a design for each of the screen options.

It is a very popular option and Google recommends it. SEO is solid with this because it doesn?t dilute the URL strength. Users access the site through only one URL and its adjusted based on the device that is used. This ramp up the external backlinks and track the SEO techniques for single domain structure, which may largely simplify the efforts.

The main con with responsive option is that it will compel you into a one-size-fits-all plan. There is no chance for the mobile-centric keywords and custom-made navigation structure for the small screens. When this acts as a blessing rather than being a creative limitation, the design option is a fantastic one for a site.


Parallax sites are the rage nowadays. They consolidate content onto one page or a compact site structure. From the perspective of a user, this is something great and a lot of businesses have reported having much high conversion rates when shifted to parallax strategy. If you have anything strong about your business, you can walk the users via this vision in an impactful manner on a single page.

This design option has serious challenges from the perspective of SEO. It is quite tough to rank for different keyword phrases and with just a compact site or a single page, there is far less for the major search engine (Google) to assess and crawl. If parallax strategy is incorporated into a multi-page site, it is possible to get best of both the worlds.


If you need complex functionality, it is HTML5 that can manage it. The trick of using it from the SEO point of view involves JavaScript. Google often has issues crawling this type of content because the content is unreadable. The solution in such a case is to develop a static version of JavaScript. This gives the users a great animated option and the search engines get the access as well.

Designing Tips for Wooing the Search Engines and People

When you look at your site with an eye towards usability, remember one thing that intuitive design and simplicity are both an integral part of a good website design. Don?t get creative on navigation category because it actually confuses the users and the search engine bots.

Although plenty of categories in a site provide a more searchable content and an opportunity for keyword variance, nowadays a savvy SEO professional recommends a more focused and streamlined site structure.

If there is a site that you want to improve upon, the first thing you should do is have a look at the bounce rate and compare it to the keywords, which are relevant. If you discover that there is too much traffic funnelled from the keywords, which do not seem applicable to the web page, your job in such a case is to tailor the content in each of these pages for matching the interest of incoming traffic. Give people what they are looking for and SEO will automatically catapult.


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